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More and more travelers are seeking unique experiences that provide them with a sense of spiritual fulfillment. The Tourism Authority of Thailand (TAT) is responding to this phenomenon by promoting 60 attractive destinations related to faith and culture in Thailand.
Faith-based tourism is gaining attention in the global market. Based on data from Future Market Insight in 2023, its global economic value is expected to triple in the next ten years. In Thailand, the "Sai Mu Economy," generated by domestic tourists and Asian visitors coming to worship at sacred sites across the country, is booming. Recognizing the importance of these trends, TAT is supporting new forms of media tools to enhance Thailand's soft power and open up new market segments to attract foreign tourists.
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Connecting to Spiritual Thailand: A Guide to 60 Powerspots is a 100-page illustrated publication written in English by a team of seasoned travel writers and researchers aimed at promoting the understanding of everyday Thai religion for foreigners. In addition to the world-famous historical temples, Thailand is home to many dynamic spiritual sites that are lesser-known. Varied, from city pillars and dragon shrines to sacred caves and spectacular trees, they are well-known to Thais for their life-enhancing powers and are visited by many worshippers daily. The e-book sheds light on and explains 60 such locations throughout the kingdom, hoping to inspire travelers to explore these new experiences.
The 60 enchanting spiritual sites include everything from a temple in Bangkok, Mae Nak Phrakhanong, to Kham Chanot in northeastern Udon Thani, the home island of the naga snake; from a large-scale pilgrimage to the Buddha's footprint on the mountain peak at Khao Khitchakut, Chanthaburi, to the city pillar of Chiang Rai; and from a temple to a young pop star, Pumpuang Duangjan, in Suphanburi, to Wat Khao Or, a black magic sect founded by Brahmins in southern Phatthalung. By selecting sites from across the kingdom, the research team hopes to support tourism in less-visited areas.
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Nicholas Grossman, one of the editors and authors of the e-book, stated: "The selected sites are all immensely popular and culturally interesting." "They reflect the multiculturalism and syncretism of Thai spirituality. The guide includes the history of these locations and explains why they are sacred. The specific offerings and acts of worship at each site will also be explained, as well as the particular requests that people pray for. In this way, we hope to illuminate the popular religion of Thailand and help foreign visitors access this religion."
Faith-based tourism is gaining attention in the global market. Based on data from Future Market Insight in 2023, its global economic value is expected to triple in the next ten years. In Thailand, the "Sai Mu Economy," generated by domestic tourists and Asian visitors coming to worship at sacred sites across the country, is booming. Recognizing the importance of these trends, TAT is supporting new forms of media tools to enhance Thailand's soft power and open up new market segments to attract foreign tourists.
View attachment 236
Connecting to Spiritual Thailand: A Guide to 60 Powerspots is a 100-page illustrated publication written in English by a team of seasoned travel writers and researchers aimed at promoting the understanding of everyday Thai religion for foreigners. In addition to the world-famous historical temples, Thailand is home to many dynamic spiritual sites that are lesser-known. Varied, from city pillars and dragon shrines to sacred caves and spectacular trees, they are well-known to Thais for their life-enhancing powers and are visited by many worshippers daily. The e-book sheds light on and explains 60 such locations throughout the kingdom, hoping to inspire travelers to explore these new experiences.
The 60 enchanting spiritual sites include everything from a temple in Bangkok, Mae Nak Phrakhanong, to Kham Chanot in northeastern Udon Thani, the home island of the naga snake; from a large-scale pilgrimage to the Buddha's footprint on the mountain peak at Khao Khitchakut, Chanthaburi, to the city pillar of Chiang Rai; and from a temple to a young pop star, Pumpuang Duangjan, in Suphanburi, to Wat Khao Or, a black magic sect founded by Brahmins in southern Phatthalung. By selecting sites from across the kingdom, the research team hopes to support tourism in less-visited areas.
View attachment 237
Nicholas Grossman, one of the editors and authors of the e-book, stated: "The selected sites are all immensely popular and culturally interesting." "They reflect the multiculturalism and syncretism of Thai spirituality. The guide includes the history of these locations and explains why they are sacred. The specific offerings and acts of worship at each site will also be explained, as well as the particular requests that people pray for. In this way, we hope to illuminate the popular religion of Thailand and help foreign visitors access this religion."
