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As travel continues to show no signs of decline in Asia, with nearly 3/4 (73%) of Asia-Pacific travelers steadfast in their future travel plans, even in the context of the global crisis, this year's Explorers campaign aims to empower every traveler by showcasing the endless possibilities that travel can offer, encouraging them to move forward to do so.
Inspired by the personality and curiosity of Eric Nam, the 2023 Explorers campaign takes him to the heart of Asia as he embraces this very spirit — traveling through culturally rich cities such as Hoi An, Vietnam, and Bangkok, Thailand, and turning his passion into reality through a series of short films illustrating the power of reimagining how we view the world today.
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“Exploring the world is an incredibly important source of inspiration in my life and a form of personal development for me. Learning about different cultures fuels my creativity and curiosity, while also providing me with fresh perspectives,” Eric Nam said. “I am honored to be part of Booking.com’s 2023 Explorers campaign, and I hope to inspire many others to bravely embrace different ways of seeing the world.”
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The collaboration with Eric Nam reinforces Booking.com’s commitment to making it easier for everyone to experience the world, highlighting how they can begin their journeys in their own way through the Booking.com platform. With a diverse array of services from accommodations, flights, and car rentals, Booking.com ensures a seamless and connected travel experience, allowing travelers to arrange their trips independently. As travelers reflect on memorable moments and travel experiences with Eric Nam, the campaign hopes to encourage them to be open to new and creative ways of traveling in a renewed world, igniting their sense of adventure.
“In the increasingly evolving global landscape, the feeling of empowerment can often be underestimated. Therefore, the 2023 Explorers campaign serves as a timely reminder of the joy and incomparable strength that travel can bring to us,” said Laura Houldsworth, Regional Executive Director for Asia Pacific. “Our goal at Booking.com is to help travelers easily shape their unique travel experiences — by providing personalized services and offering users a range of accommodation options along with the most unique experiences. We are truly excited to collaborate with Eric Nam on this campaign and look forward to sharing his journey along his path.”
Responsible travel is also prioritized in this campaign, as Booking.com demonstrates that travelers have the opportunity to access a range of accommodations and experiences that encourage more sustainable choices while reducing their environmental impact at the destinations they visit. With the top priority of Asia-Pacific travelers, Booking.com empowers travelers to make responsible choices that positively contribute to the places they explore.
Inspired by the personality and curiosity of Eric Nam, the 2023 Explorers campaign takes him to the heart of Asia as he embraces this very spirit — traveling through culturally rich cities such as Hoi An, Vietnam, and Bangkok, Thailand, and turning his passion into reality through a series of short films illustrating the power of reimagining how we view the world today.
View attachment 112
“Exploring the world is an incredibly important source of inspiration in my life and a form of personal development for me. Learning about different cultures fuels my creativity and curiosity, while also providing me with fresh perspectives,” Eric Nam said. “I am honored to be part of Booking.com’s 2023 Explorers campaign, and I hope to inspire many others to bravely embrace different ways of seeing the world.”
View attachment 113
The collaboration with Eric Nam reinforces Booking.com’s commitment to making it easier for everyone to experience the world, highlighting how they can begin their journeys in their own way through the Booking.com platform. With a diverse array of services from accommodations, flights, and car rentals, Booking.com ensures a seamless and connected travel experience, allowing travelers to arrange their trips independently. As travelers reflect on memorable moments and travel experiences with Eric Nam, the campaign hopes to encourage them to be open to new and creative ways of traveling in a renewed world, igniting their sense of adventure.
“In the increasingly evolving global landscape, the feeling of empowerment can often be underestimated. Therefore, the 2023 Explorers campaign serves as a timely reminder of the joy and incomparable strength that travel can bring to us,” said Laura Houldsworth, Regional Executive Director for Asia Pacific. “Our goal at Booking.com is to help travelers easily shape their unique travel experiences — by providing personalized services and offering users a range of accommodation options along with the most unique experiences. We are truly excited to collaborate with Eric Nam on this campaign and look forward to sharing his journey along his path.”
Responsible travel is also prioritized in this campaign, as Booking.com demonstrates that travelers have the opportunity to access a range of accommodations and experiences that encourage more sustainable choices while reducing their environmental impact at the destinations they visit. With the top priority of Asia-Pacific travelers, Booking.com empowers travelers to make responsible choices that positively contribute to the places they explore.
