The Ministry of Information and Communications officially announced the 'White List' of advertising incentives.

The Ministry of Information and Communications has just publicly announced the list of "verified" content on the internet (White List), including media agencies, social networks... for advertising purposes.


Headquarters of the Ministry of Information and Communications - Photo: Information Portal of the Ministry of Information and Communications

The Ministry of Information and Communications has just released the first list of "verified" content on the internet (also known as the White List) used for advertising activities.
These are newspapers, magazines, electronic information portals, and social networks that have full information about the licensing agency, license number, licensed unit, managing agency, and website domain name.
As of the first quarter of 2023, there are 301 agencies, including 226 central agencies and 75 local agencies in the press and magazine sector.


Website of the Ministry of Information and Communications - Department of Broadcasting, Television and Electronic Information

Social Network Zooxem (Zooxem Travel Social Network - Zooxem Experience belonging to Artgo Media Co., Ltd.) is one of the units announced by the Ministry of Information and Communications in the list of "verified content on the internet".​

For electronic information portals, the list includes 1,381 electronic information sites of agencies, units, localities, and companies that have been licensed by the Department of Broadcasting, Television and Electronic Information and local information and communications departments to be included in this "White List".

For social networks, there are 953 social networks that have been licensed by the Ministry of Information and Communications to operate as of the first quarter of 2023.
Organizations, units, and individuals can view the detailed White List on the department's website (at link https://abei.gov.vn/thong-tin-dien-tu/danh-sach-noi-dung-“da-duoc-xac-thuc”-tren-mang-white-list-su-dung-cho-hoat-dong-quang-cao/108016).

The Ministry of Information and Communications officially announces the 'White List' to encourage advertising


The social network Zooxem is included in the list of "verified content on the internet" announced by the Ministry of Information and Communications - screenshot

Previously, from May 2022 until the end of 2022, the Department of Broadcasting, Television and Electronic Information publicly announced websites exhibiting signs of legal violations three times, requiring advertisers, advertising distributors, and advertisers to understand and refrain from cooperating in distributing advertising products with these sites.

The total number of websites that violated the law announced by the Ministry of Information and Communications in 2022 was 171.

The development and announcement of the list, including the "verified" content list - "White List" and the "black" content list (Black List) of Vietnam, is one of the solutions by the Ministry of Information and Communications to strengthen the management of advertising activities on the Internet.

According to the Department of Broadcasting, Television and Electronic Information, in addition to licensed electronic newspapers, electronic magazines, electronic information aggregators, and social networks, the "White List" will continue to be expanded to websites, accounts, and content channels that register information to encourage brands and companies to provide advertising services on these websites.

Along with this, the department will also publicly reveal brands, agencies, advertising distribution platforms, and electronic information sites that violate (including websites, social network accounts, content channels, community pages) and advise organizations and companies not to cooperate in advertising with these entities.


Source: Website of the Ministry of Information and Communications - Department of Broadcasting, Television and Electronic Information