An Giang promotes digital transformation to develop smart tourism.

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An Giang promotes digital transformation to develop smart tourism.

In order to exploit the potential and strengths of tourism, An Giang is promoting the application of digital technology in management, operation, marketing, and sales… to enhance competitiveness and sustainable development.

Smart tourism is a tourism activity developed on the basis of information and communication technology. Digital transformation promotes interaction and tight connections between managers, businesses, and tourists to enhance the quality of service for visitors while facilitating more convenient and effective management. With its inherent strengths and potential, An Giang is striving to build the Smart Tourism System checkinangiang.vn as part of the Project Framework “Electronic An Giang” for the period 2019-2025, with a vision toward 2030.

Accordingly, the first solution is to establish a database for smart tourism. This database needs to be built fully, accurately, and updated regularly, including information about tourist attractions, tourism services, prices, and means of transport for tourists to access. Alongside this, the application of virtual reality tourism is also an important current solution. Currently, An Giang has initially approached contactless tourism by organizing augmented virtual reality (AVR) exhibitions and implementing technologies such as virtual reality (VR) and augmented reality (AR); chatbot technology; big data technology…

View attachment 906 Smart tourism experience. Photo: Duc Phong

According to the An Giang Trade Promotion and Investment Center, in recent years, the tourism sector of the province has been promoting cooperation among tourism businesses, government management agencies, and technology providers. In the general trend, the tourism sector is proactively undergoing digital transformation, accessing and participating in the fourth industrial revolution, leveraging the benefits of digital technology, and moving towards forming a smart tourism ecosystem that connects stakeholders from tourists, service providers, and government management agencies.

However, An Giang province still faces many challenges such as a lack of financial and technological human resources, especially for small and medium enterprises. Some tourism businesses in An Giang do not fully understand digital transformation and do not have specific digital transformation plans. This may cause tourism enterprises in An Giang to miss opportunities for development.

View attachment 907 An Giang enhances the application of digital transformation in tourism. Photo: Duc Phong

According to Mr. Le Trung Hieu, Director of the An Giang Trade Promotion and Investment Center, in the coming time, the unit will continue to advise on building programs and projects on digital transformation, and applying 4.0 technology in tourism development for relevant authorities' approval, identifying the direction and roadmap for digital transformation in the tourism sector.

Source: https://dulich.laodong.vn/tin-tuc/a...de-phat-trien-du-lich-thong-minh-1263476.html
 

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